Wednesday, September 18, 2013

Macroeconomics 19th Edition by McConnell, Brue and Flynn


Macroeconomics 19th Edition by Campbell McConnell, Stanley Brue and Sean Flynn describes the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives. Authors help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

Realizing that different teachers teach macro in different ways, the authors have extensively reorganized and revised Chapters 8, 9, and 10 to provide two alternative paths through the macro. This way, instructors who focus exclusively on Aggregate Demand-Aggregate Supply Model can now more easily skip the Aggregate Expenditure (Keynesian) model than before, while those who teach both the AD/AS and AE models can continue to do so in a logical manner.

Realizing that for most students, this is their first introduction to economics, the authors take a patient, step-by step approach to teaching the material. The authors explain the theory and models slowly and thoroughly. This approach is easier to follow than that of many other texts on the market which makes assumptions and jump through material quickly, leaving students behind.

This book has stayed the number one selling text over the years because of the thorough and neutral coverage of the material—they present both sides and let instructors and students make up their own minds. Graphs that have special relevance are labeled “Key Graphs,” and each includes a multiple-choice quiz. These 4-question quizzes allow students to test their understanding in the multiple-choice format. Answers are provided on the page, but upside down.

Legends accompanying diagrams are often in-depth self-contained analyses of the concepts. The legends are quick synopses of important ideas. They help the students understand the visual representations more fully. 10-12 questions follow every chapter, one of which refers to the Last Word Essay; several of the questions, designated "key questions," are cited in the body of text and answered at the book's end.

3-4 mini lists interspersed in each chapter used to review content. Students get a chance to review what they’ve read and as a result, retain more. The authors have written the discussion of monetary policy to help the student understand the Fed’s focus on the federal funds rate, and how changes in that rate affect other interest rates and the overall economy. In Chapter 16, the authors demonstrate how the Fed targets a specific federal funds rate and then uses open-market operations to drive the rate to that level and hold it there (see Figure 16.3). This analysis will help students interpret the news as it relates to Fed announcements about federal funds rates.

Each chapter begins with measurable learning objectives. These learning objectives are cross-referenced to specific test bank questions to allow construction of measurement instruments. This direct link between objectives and content facilitates now common accreditation efforts necessary to meet assurance of learning requirements.

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